Purple WiFi

As an authorised reseller of different IT services and solutions, NetPro IT has joined teams with many organisations that will be changing the way we live and interact through the use of new and emerging technologies. One service that has become very popular in many places is Purple WiFi, being a very efficient and user friendly marketing tool which is beneficial to consumers and businesses. NetPro IT Is proud to announce It's partnership with Purple Wifi and provide WiFi solution to its clients in Brisbane, QLD, Australia. 


Purple WiFi provides cloud-based public WiFi hotspot to customers in more than 50 countries across the globe. It enables businesses to provide Free wireless Internet to their customers through social media logins. The authentication method for login uses social media channels such as Facebook, Twitter, Google+ and LinkedIn. Each business venue requests that users "like" or "follow" them on any of the available social media sites, to get free WiFi access in return.


Providing Free WiFi to customers has become a standard service across many places and more customers now expect public venues to have free WiFi, which traditionally hasn't offered much benefit to the provider. Purple WiFi's solution changes that, by offering a seamless combination of free, family-friendly WiFi for your customers and real-time marketing analytics for you. 

With Purple WiFi the possibilities are endless. The solution can be tailored to suit any sector, from retail and hospitality to education and healthcare. 




Purple WiFi is so much than just free public WiFi. Venues have access to a wealth of intuitive features including:


WiFi Analytics - Through analytics, you will be able to view real-time customer demographic and engagement data such as age, gender, location, data usage, the amount of users and length of internet use.


WiFi Marketing - The portal's array of marketing tools allow you to monitor activity and promote your business. You can choose to customise the offline and online splash page with your branding and advertising. Using this combined with analytics and unique e-shots will enable you to target your audience effectively.


Presence Analytics - This technology allows retailers to gauge footfall by identifying the number of devices in store. It also tells the venue how many times a customer has visited the store and their dwell time. 


Location Based Services - We can now include RSSI date to our system, allowing marketing managers to see the detail of people's pathways through the store, their entry and exit points. The insights gained from presence analytics mean that marketing campaigns can be targeted to your customers. For example, the position of sales displays can be adjusted when a common pathway through the store is identified.


Geo-fencing - By integrated store floor plans to the system, we can heat map people's movement and even draw "fences" around specific areas, allowing you to trigger marketing messages. For example, geo-fencing would inform the retailer of a person's dwell time in the ladies clothing department. That person could then receive an offer for accessories or be notified about an upcoming sale.


Social WiFi- This gives you immediate social media engagement with a wider network of friends and followers. You have the option to make "likes" or "follows" mandatory in return for access to the WiFi, but we have found that most people are happy to do so of their own accord. Social WiFi means that you'll appear on many social feeds, increasing exposure and awareness of your brand.


WiFi Security and Legal - There are a number of implications when you provide public WiFi, so it's reassuring to know that we offer our product in line with all relevant legislation. Secure public WiFi means that your customers can enjoy safe browsing and your own private network will be protected.


Content FilteringFor any public venue that provides WiFi to guests, there is a risk that consumers could access content which isn't family-friendly